Hypex · E-commerce
Turning existing traffic into a second revenue engine
A DTC e-commerce brand lifted revenue per visitor 44% through a research-driven experimentation program, without a single new ad dollar.
+44%
revenue per visitor
+31%
mobile conversion rate
23
experiments run in 6 months
Challenge
Hypex's paid social engine drove steady traffic, but conversion had plateaued and rising ad costs were squeezing margin. Internal redesign attempts were based on opinion and had twice reduced conversion.
Analysis
Conversion research showed the real friction wasn't the checkout everyone blamed: mobile product pages failed to answer three recurring pre-purchase questions, and delivery-cost surprise drove the largest single abandonment cluster.
Strategy
A prioritized experimentation backlog focused on message clarity and trust at the product-page level first, where volume and impact were highest, before touching checkout.
Implementation
Twenty-three A/B tests over six months, each grounded in research and measured on revenue per visitor rather than clicks. Winning variants compounded: transparent delivery messaging, restructured product information and social proof placement validated by testing.
Business Impact
The program paid for itself inside the first quarter. Hypex now runs continuous experimentation as a core growth function with our team embedded.
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